FeaturesPricingAudit GuideFree StatementDashboard →

HubSpot CMS Accessibility & ADA Compliance

Make your HubSpot CMS website ADA and WCAG 2.1 AA compliant. Fix HubSpot theme accessibility, forms, landing pages, and blog accessibility.

8 min read

Introduction

HubSpot CMS Hub is popular for B2B marketing sites and landing pages. While HubSpot provides some accessibility features, the drag-and-drop builder and default themes have significant WCAG gaps. HubSpot forms, pop-ups, and chat widgets create additional accessibility challenges.

B2B companies using HubSpot for lead generation face ADA liability on their marketing websites. HubSpot's live chat, pop-up forms, and cookie banners are frequent accessibility failure points. Enterprise B2B sites with ADA violations face employee and customer discrimination claims.

Legal Risk: Websites built on HubSpot CMS are subject to ADA Title III requirements. Over 220+ lawsuits target HubSpot CMS sites annually. 70% of sites are non-compliant.

Common Accessibility Issues

HubSpot Form ARIA MissingseriousWCAG 2.1 AA 3.3.2

HubSpot forms generated via drag-and-drop lack proper fieldset/legend grouping and error ARIA.

Live Chat Widget InaccessibleseriousWCAG 2.1 AA 2.1.1

HubSpot's live chat widget has keyboard navigation and screen reader announcement issues.

CTA Pop-ups Focus ManagementcriticalWCAG 2.1 AA 2.4.3

HubSpot pop-up forms don't trap focus or announce their presence to screen readers.

Blog Card Link PurposemoderateWCAG 2.1 AA 2.4.4

HubSpot blog listing cards have multiple links to same URL and 'Read more' without context.

How to Fix Common Issues

HubSpot Blog Card Links

Before (inaccessible)
{% blog_listing_loop %}
<h2><a href='{{ content.url }}'>{{ content.name }}</a></h2>
<a href='{{ content.url }}'>Read more</a>
{% end_blog_listing_loop %}
After (accessible)
{% blog_listing_loop %}
<h2><a href='{{ content.url }}'>{{ content.name }}</a></h2>
<a href='{{ content.url }}' aria-label='Read more about {{ content.name }}'>Read more</a>
{% end_blog_listing_loop %}

HubSpot's HubL templates support aria-label. Add descriptive aria-label to secondary links. This prevents screen readers from announcing duplicate or ambiguous 'Read more' links.

HubSpot Form Error Announcement

Before (inaccessible)
<!-- HubSpot form with default validation -->
<script>hbspt.forms.create({ portalId: 'xxx', formId: 'yyy' })</script>
After (accessible)
<!-- Add after HubSpot form loads -->
<script>
document.querySelector('form').addEventListener('submit', function() {
  var errors = document.querySelectorAll('.hs-error-msgs');
  errors.forEach(e => e.setAttribute('role', 'alert'));
});
</script>

HubSpot forms don't add role='alert' to error messages. Use JavaScript to add it after form submission. Screen readers will announce errors immediately.

HubSpot CMS-Specific Notes

HubSpot CMS Hub gives full HubL template access in the Design Manager. Override default modules for accessibility. HubSpot's forms have an 'Accessibility' tab in Form Settings with some options. HubSpot Academy has accessibility resources. For full compliance, customize modules and add CSS/JS via custom code modules.

Accessibility Statistics

220+

Lawsuits per year

70%

Sites non-compliant

50-80 hours

Avg fix time

Frequently Asked Questions

Does HubSpot have accessibility settings?
HubSpot has limited native accessibility settings. Forms have a basic accessibility tab. The Design Manager allows full theme customization. HubSpot's chat widget has some ARIA but still needs testing.
Can I make HubSpot landing pages WCAG compliant?
Yes, with effort. Landing pages use modules you can customize in the Design Manager. Add ARIA, fix color contrast with CSS, and ensure form labels are properly associated. Test each landing page template separately.

Check your website for free

Get your ADA, WCAG, privacy & security score in 90 seconds.

No credit card
WCAG 2.1
ADA
Privacy

Related guides